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A company trying to identify a brand personality for its new product that is different than the brand personality of competitive products might: Select one:

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A company trying to identify a brand personality for its new product that is different than the brand personality of competitive products might: Select one: a. conduct focus groups to discover what consumers think about products in this field. b. hire a naming firm to develop a unique name and personality for the new product. c. create a perceptual brand map to visually describe where competitive products are located in consumers' minds in hope of finding an opportunity to differentiate

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