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A company used email marketing to promote a new product . The email was sent to 50,000 customers , with a conversion rate of 2%
A company used email marketing to promote a new product . The email was sent to 50,000 customers , with a conversion rate of 2% The average order value is $ 30, and the profit margin is of 40% Assume that the email campaign costs the company $ 2,000 upfront with additional 0.02 per email sentWhat is the ROA for this email campaign ? (Please show the detailed calculation process)
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