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A company uses the balanced scorecard to measure performance. The following data is provided: Perspective Objective Measure Target Actual Financial Increase revenue Revenue growth rate

A company uses the balanced scorecard to measure performance. The following data is provided:

Perspective

Objective

Measure

Target

Actual

Financial

Increase revenue

Revenue growth rate

10%

8%

Customer

Improve customer satisfaction

Customer satisfaction

90%

85%

Internal Process

Reduce cycle time

Average cycle time (days)

5 days

6 days

Learning & Growth

Employee training

Training hours per employee

20 hours

25 hours

Requirements:(a) Evaluate the company's performance for each perspective. (b) Analyze the reasons for any deviations from the targets. (c) Provide recommendations for improving performance. (d) Discuss the advantages of using a balanced scorecard.

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