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A company wants to expand its target market to a new demographic. What market research techniques can they employ to understand the needs, behaviour, and
A company wants to expand its target market to a new demographic. What market research techniques can they employ to understand the needs, behaviour, and preferences of this new target audience?
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Principles And Practice Of Marketing
Authors: David Jobber, Fiona Ellis-Chadwick
10th Edition
1526849534, 978-1526849533
