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A company with a new product has shown the prototypes to several customer groups and listened to feedback. The company used that feedback to modify
A company with a new product has shown the prototypes to several customer groups and listened to feedback. The company used that feedback to modify the product, mostly aesthetically, to produce the finalized version of the product. What step is the company ready for now?
Multiple Choice
commercialization
creating a marketing plan
test marketing
production
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Essentials Of Management Information Systems
Authors: Ken Laudon, Kenneth C Laudon
10th Edition
0133033090, 9780133033090
