A company with a strong brand name and recognition decides to enter a new product category. There are two major competitors, one is very high priced, the other is very low priced. Their positioning, respectively, is based on status and affordability. The company that is new to the product category prices between the two major competitors. The new company spends relatively little on promotion, instead relying on what to drive consumer purchases? O Pricing O Brand loyalty Heuristics Brand recognition