A company 'X' divides the market into low-income, mid-income and high-income group. If that company produces all

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A company 'X' divides the market into low-income, mid-income and high-income group. If that company produces all sorts of home appliances like TV, washing machine, refrigerator and so on, for only mid-income group then, the company is using _____________ strategy. A) Single segment concentration B) Product specialization C) Selective specialization D)Market specialization

Posted Date: Jul 02, 2024 01:19 AM

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A company 'X' divides the market into low-income, mid-income and high-income group. If that company produces all

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