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A company, X , is advertising its new skincare product claiming it can reduce the appearance of wrinkles by 8 0 % in just one
A company, X is advertising its new skincare product claiming it can reduce the appearance of wrinkles by in just one week. The Federal Trade Commission FTC has received a complaint that these claims are misleading and not supported by scientific evidence. What is the likely outcome of an FTC investigation into the company's advertising claims?
The FTC will take no action as the claims are considered "puffery" and not deceptive or misleading.
The FTC will require the company to provide evidence to support its claims or face penalties.
The FTC will issue a warning to the company but take no further action.
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