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A company's beta can be estimated from the slope of the security characteristic line (SCL). The first step is to plot the return on the

A company's beta can be estimated from the slope of the security characteristic line (SCL). The first step is to plot the return on the firm's stock (y-axis) versus the return on a broad market index (x-axis). Next, a regression line is estimated to find the slope.

-Most recent 5 years historical data of Coca Cola (KO) (monthly)

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