A company's existing and projected sales data are part of the marketing mix. True False Question 15 (1 point) What type of data do business's own sales figures and customer records provide? external secondary data internal primary data internal secondary data external primary data Question 16 (1 point) In the article about innovative companies, what did McDonald's find out through research: most customers were over 35 years old big macs were not selling as well as french fries an all-day breakfast menu increased sales customers did not care about healthy trends