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A company's generic strategy of overall low - cost provider tends to be more appealing than other generic strategies when _ _ _ _ _
A company's generic strategy of overall lowcost provider tends to be more appealing than other generic strategies when
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the market is composed of many distinct segments with varying buyers needs and expectations
the product offerings of rivals are essentially identical and available from eager sellers
buyers have high switching costs in changing from one seller's products to another
there are man
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