A company's management team should compete seriously against rivals to win a private-labe footwear contract in a particular geographic region when the data in the latest Competitive Intelligence Report indicates that some of the winning price offers for private-label contracts resulted in greater per pair profits than were earned for branded footwear. all the sellers of private-label footwear in the prior year had a market share under 20% (as reported in the Competitive Intelligence Report). the data in the latest Competitive Intelligence Report indicates that one or more rival firms did not submit price offers to chain retailers. the data in the latest Competitive Intelligence Report indicates that some of the companies competing to supply for private-label footwear were able to win contracts at offer prices above $25 per pair. it concludes that the company has more than enough production capacity to produce the needed pairs of branded footwear and, based on its projections, determines that the company's profitability can be increased by competing for and winning private-label contracts