A company's managers should give serious consideration to changing from a low-cost/low price strategy for multi-featured cameras to a different strategy in the multi-featured camera market when the company's operating profits per multi-featured camera sold are not substantially above the industry-average in at least three geographic regions (as reported on p. 6 of the most recent GLO-BUS Statistical Review). the company's market share for multi-featured cameras is not the largest in all four geographic regions and its credit rating is also not the highest in the industry. the company's ROE is below 15% and large unfavorable shifts in exchange rates in one or more regions cannot be overcome. more than two-thirds of the companies in the industry are marketing 4 or more models of multi-featured cameras with a P/Q rating of 4-stars or higher in all four geographic regions. so many other rival companies are marketing low-priced multi-featured cameras that intensive competition