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A company's operating income as a percentage of sales is equal to the _ _ _ _ _ _ _ _ minus other expenses as

A company's operating income as a percentage of sales is equal to the

________

minus other expenses as a percentage of sales.

(

Hint: The correct answer is a ratio. "Other expenses" include G&A and other operating expenses.

)

gross profit

marketing ROI

sales

-

-

assets ratio

marketing ROS

net marketing contribution

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