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A company's operating income as a percentage of sales is equal to the _ _ _ _ _ _ _ _ minus other expenses as

A company's operating income as a percentage of sales is equal to the ________ minus other expenses as a percentage of sales. (Hint: The correct answer is a ratio. "Other expenses" include G&A and other operating expenses.)
gross profit
marketing ROI
sales-to-assets ratio
marketing ROS
net marketing contribution

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