A company's strategic vision concerns

the things the company intends to do to please its customers and achieve a compet advantage.

"who we are and what we do$."$

how the company intends to make money and be attractively profitable.

management's storyline of how it intends to make a profit and deliver value to shareholders.

a company's long$-$term direction and what product$-$customer$-$market$-$business mix se optimal for the road ahead.