A company's strategy and its quest for competitive advantage are tightly connected because

without a competitive advantage a company cannot become the industry leader.

crafting a strategy that yields a competitive advantage over rivals is a company's post reliable means of achieving above$-$average profitability and financial performance.

a competitive advantage is what enables a company to achieve its strategic objectives.

without a competitive advantage a company cannot have a profitable business model.

how a company goes about trying to please customers and outcompete rivals is what enables senior managers choose an appropriate strategic vision for the company.