A company's strategy stands a better chance of succeeding when Question 8 options: a) it is developed through a collaborative process involving all managers and staff from all levels of the organization. b) managers employ conservative strategic moves based on past experience and form an underlying basis of control. c) it is predicated on competitive moves aimed at appealing to buyers in ways that set the company apart from rivals. d) managers copy the strategic moves of successful companies in the same industry. e) managers focus on meeting or beating shareholder expectations.

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