A company's values relate to such things as: fair treatment, integrity, ethical behavior, innovativeness, teamwork, top-notch quality, superior customer service, social responsibility, and community citizenship. A company that pursues and achieves strategic objectives:,is frequently in a better position to improve its future financial performance because of the increased competitiveness that flows from the achievement of strategic objectives. Corporate strategy for a diversified or multibusiness enterprise:,is orchestrated by senior corporate executives and centers around the kinds of initiatives the company uses to establish business positions in different industries and efforts to boost the combined performance of the set of businesses the company has diversified into and the means of capturing cross-business synergies and turning them into competitive advantages