A comprehensive individual or team-based, session-long project is to develop a MarketingA comprehensive individual or team-based, session-long project is to develop a MarketingA comprehensive individual or team-based, session-long project is to develop a Marketing Strategy for a client organization. This business-type presentation must include appropriate visuals. The written report must be typed and professional in form and appearance. The oral presentation should be a formal, five-minute marketing pitch to the client. The School of Business evaluation rubrics for writing and presentations will be used in the evaluation. Suggestions for this project include researching an organization you are familiar with. This can be a firm that you may have worked for or are currently employed with. Good candidates include community action groups and local not-for-profit organizations, any organization or office at the university, a local government entity or agency, etc. Another candidate for study is a company that would like to pursue for possible employment in the future. Decide if you want to develop this project individually or form a team. Establish a contact with the organization you have targeted to work with on the Marketing Strategy Project. Make a connection with a person working at the target enterprise as soon as possible. Provide the contact name, title/position, and their email or telephone information. A sample Marketing Strategy Report format and a generic outline are available. However, each report will have different contents because of the many distinctive variables and specific organizational needs. Please use the suggested models as examples, not requirements. Your research and report will be as unique as to the individual organization and the particular marketing situations they face. It is important to recognize that there is no one-size-fits-all template for this assignment. Moreover, keep in mind that the audience for this report is(are) the particular decision-maker(s) at the organization under your analysis. Although it is a requirement for this course, the objective is to experience the development of a marketing strategy and to communicate your application of the marketing concepts you have learned to assist actual decision-makers at your selected client organization. Consider this project as the marketing or selling of your analysis and recommendations to the decision-makers within the entity. In other words, communicate your ideas and present the most innovative approaches to accomplish what you suggest as the best marketing strategy for that organization and the particular area and conditions under review. Creativity in marketing is all-important and your report should also be unique and innovative.Strategy for a client organization. This business-type presentation must include appropriateNeed help visuals. The written report must be typed and professional in form and appearance. The oralNpresentation should be a formal, five-minute marketing pitch to the client. The School ofA comprehensive individual or team-based, session-long project is to develop a Marketing Strategy for a client organization. This business-type presentation must include appropriate visuals. The written report must be typed and professional in form and appearance. The oralA comprehensive individual or team-based, session-long project is to develop a MarketingStrategy for a client organization. This business-type presentation must include appropriatevisuals. The written report must be typed and professional in form and appearance. The oralpresentation should be a formal, five-minute marketing pitch to the client. The School ofBusiness evaluation rubrics for writing and presentations will be used in the evaluation.Suggestions for this project include researching an organization you are familiar with. This canbe a firm that you may have worked for or are currently employed with. Good candidatesinclude community action groups and local not-for-profit organizations, any organization oroffice at the university, a local government entity or agency, etc. Another candidate for studyis a company that would like to pursue for possible employment in the future.Decide if you want to develop this project individually or form a team. Establish a contact withthe organization you have targeted to work with on the Marketing Strategy Project. Make aconnection with a person working at the target enterprise as soon as possible. Provide thecontact name, title/position, and their email or telephone information.A sample Marketing Strategy Report format and a generic outline are available. However,each report will have different contents because of the many distinctive variables and specificorganizational needs. Please use the suggested models as examples, not requirements. Yourresearch and report will be as unique as to the individual organization and the particularmarketing situations they face. It is important to recognize that there is no one-size-fits-alltemplate for this assignment. Moreover, keep in mind that the audience for this report is(are)the particular decision-maker(s) at the organization under your analysis. Although it is arequirement for this course, the objective is to experience the development of a marketingstrategy and to communicate your application of the marketing concepts you have learned toassist actual decision-makers at your selected client organization.Consider this project as the marketing or selling of your analysis and recommendations tothe decision-makers within the entity. In other words, communicate your ideas and presentthe most innovative approaches to accomplish what you suggest as the best marketingstrategy for that organization and the particular area and conditions under review. Creativity inmarketing is all-important and your report should also be unique and innovative.presentation should be a formal, five-minute marketing pitch to the client. The School of Business evaluation rubrics for writing and presentations will be used in the evaluation. Suggestions for this project include researching an organization you are familiar with. This can be a firm that you may have worked for or are currently employed with. Good candidates include community action groups and local not-for-profit organizations, any organization or office at the university, a local government entity or agency, etc. Another candidate for study is a company that would like to pursue for possible employment in the future. Decide if you want to develop this project individually or form a team. Establish a contact with the organization you have targeted to work with on the Marketing Strategy Project. Make a connection with a person working at the target enterprise as soon as possible. Provide the contact name, title/position, and their email or telephone information. A sample Marketing Strategy Report format and a generic outline are available. However, each report will have different contents because of the many distinctive variables and specific organizational needs. Please use the suggested models as examples, not requirements. Your research and report will be as unique as to the individual organization and the particular marketing situations they face. It is important to recognize that there is no one-size-fits-all template for this assignment. Moreover, keep in mind that the audience for this report is(are) the particular decision-maker(s) at the organization under your analysis. Although it is a requirement for this course, the objective is to experience the development of a marketing strategy and to communicate your application of the marketing concepts you have learned to assist actual decision-makers at your selected client organization. Consider this project as the marketing or selling of your analysis and recommendations to the decision-makers within the entity. In other words, communicate your ideas and present the most innovative approaches to accomplish what you suggest as the best marketing strategy for that organization and the particular area and conditions under review. Creativity in marketing is all-important and your report should also be unique and innovative.Business evaluation rubrics for writing and presentations will be used in the evaluation. Suggestions for this project include researching an organization you are familiar with. This can be a firm that you may have worked for or are currently employed with. Good candidates include community action groups and local not-for-profit organizations, any organization or office at the university, a local government entity or agency, etc. Another candidate for study is a company that would like to pursue for possible employment in the future. Decide if you want to develop this project individually or form a team. Establish a contact with the organization you have targeted to work with on the Marketing Strategy Project. Make a connection with a person working at the target enterprise as soon as possible. Provide the contact name, title/position, and their email or telephone information. A sample Marketing Strategy Report format and a generic outline are available. However, each report will have different contents because of the many distinctive variables and specific organizational needs. Please use the suggested models as examples, not requirements. Your research and report will be as unique as to the individual organization and the particular marketing situations they face. It is important to recognize that there is no one-size-fits-all template for this assignment. Moreover, keep in mind that the audience for this report is(are) the particular decision-maker(s) at the organization under your analysis. Although it is a requirement for this course, the objective is to experience the development of a marketing strategy and to communicate your application of the marketing concepts you have learned to assist actual decision-makers at your selected client organization. Consider this project as the marketing or selling of your analysis and recommendations to the decision-makers within the entity. In other words, communicate your ideas and present the most innovative approaches to accomplish what you suggest as the best marketing strategy for that organization and the particular area and conditions under review. Creativity in marketing is all-important and your report should also be unique and innovative.Strategy for a client organization. This business-type presentation must include appropriate visuals. The written report must be typed and professional in form and appearance. The oral presentation should be a formal, five-minute marketing pitch to the client. The School of Business evaluation rubrics for writing and presentations will be used in the evaluation. Suggestions for this project include researching an organization you are familiar with. This can be a firm that you may have worked for or are currently employed with. Good candidates include community action groups and local not-for-profit organizations, any organization or office at the university, a local government entity or agency, etc. Another candidate for study is a company that would like to pursue for possible employment in the future. Decide if you want to develop this project individually or form a team. Establish a contact with the organization you have targeted to work with on the Marketing Strategy Project. Make a connection with a person working at the target enterprise as soon as possible. Provide the contact name, title/position, and their email or telephone information. A sample Marketing Strategy Report format and a generic outline are available. However, each report will have different contents because of the many distinctive variables and specific organizational needs. Please use the suggested models as examples, not requirements. Your research and report will be as unique as to the individual organization and the particular marketing situations they face. It is important to recognize that there is no one-size-fits-all template for this assignment. Moreover, keep in mind that the audience for this report is(are) the particular decision-maker(s) at the organization under your analysis. Although it is a requirement for this course, the objective is to experience the development of a marketing strategy and to communicate your application of the marketing concepts you have learned to assist actual decision-makers at your selected client organization. Consider this project as the marketing or selling of your analysis and recommendations to the decision-makers within the entity. In other words, communicate your ideas and present the most innovative approaches to accomplish what you suggest as the best marketing strategy for that organization and the particular area and conditions under review. Creativity in marketing is all-important and your report should also be unique and innovative

1. Executive Summary
   1. Leadership- Wild Response was founded in 2018 by Kevin Garrad after he medically retired from the US Special Forces. He wanted to devote time to his lifelong passion for wildlife conservation and park ranger training. Aaron Cestaro, President and Director, joined the team in 2020 after he retired from the US Army as a Senior Medical Advisor in Civil Affairs. Both leaders are motivated to empower local communities to make positive changes that impact both human and animal lives while endorsing sustainable conservation policies on a national level.

1. Explanation of Business: Wild Response is a registered Massachusetts Non-Government Organization with office and training site locations on Cape Cod, Massachusetts, and a training facility/lodge in the Kruger National region of South Africa. Wild Response is happy to offer its expertise in wildlife conservation and ranger global training standards and practices. Their system is based on over 60+ years of experience shared between their trainers and conservation subject matter experts. They pride themselves in setting up their clients for success in civil engagements with ranger and wildlife conservation professionals.

1. Mission Statement

Wild Response is dedicated to saving species in peril by improving the lives of wildlife rangers and the communities they serve around the world.

1. Situation Analysis
   1. Company Initiatives:
      1. Support of wildlife rangers- WR supports through capacity building, employment, welfare, equality, equity, community relations as well as Ranger accountability.
      2. Preservation of ecosystems- Protecting ecosystems and their diversity of life is critical for all species, including humans.
      3. Good governance in conservation- We promote effectiveness through vision and accountability as well as address concerns for equity, fairness, and respect to develop systems that work in harmony with nature.

1. Identification of 4 Ps
   1. Products:

• RAMP- Ranger Advanced Medical Training is a focused medical training program structured to train rangers on stopping life-threatening bleeding.
• Environmental Education- WR directly and financially supports primary and secondary education programs that bring environmental awareness and conservation to local schools in South Africa.
• Rhino Dehorning- a poaching deterrence method used as a last resort in high-risk areas.
• Snare Removal Operations- WR joins other local and regional volunteer groups to remove snares from the bush and save lives.
  1. Price: TBD
  2. Place: Massachusetts and South Africa
  3. Promotion: social media, local events, referrals, and conventions

1. SWOT
   1. Strength: The organization is composed of dedicated volunteers that are passionate about educating and supporting wildlife rangers, empowering local communities, and supporting local partners and their conservation projects and initiatives.

All volunteers have vast medical and environmental training that they are able to offer for ranger training. WR has global partners that allow them to provide a global forum for Rangers from around the world and share their successes and failures in protecting the worlds natural resources.

1. Weakness: WR has less than 10 volunteers which limit the number of training events they are able to offer each year. The company is also limited by the funding it can attain from donations, partners, and fundraisers.

1. Opportunities: WR has two training sites (US and South Africa) which enables them to train personnel globally. Both training sites offer a variety of opportunities for training such as wildlife, water proximity, conservation experts, and community support. Kruger National Park is also a tourist destination for travelers which can be used to facilitate awareness of the organization.

1. Threat: Volunteers have a high risk of getting hurt on the job which can have negative consequences for the organizations reputation. (i.e., illegal poaching, wild animals, trafficking, remote areas, etc...). This is a new NGO which gives it a weaker competitive advantage against the more established ones.

1. Strategic Marketing Goals
   1. Short-Term Goals: Currently WR has two continuous events with Park Rangers in the Kruger National Park. However, these are funded by internal funds and do not produce any revenue. Before the end of the year, WR is aiming to schedule at least three training clients that are able to provide their own funding and at a minimum one long-term client. Additionally, WR aims to join the International Ranger Federation, which facilitates promotion and support from 65 different Ranger Associations globally. This membership creates networking opportunities in expos and discussion forums. It also gives WR credibility in the environmental conservation society.

1. Long-Term Goals: Within the next three years, WR is working to attain a training contract with the US military which will remain sustainable funding. Partnering with the military will vastly increase clientele numbers. WR aims to expand outside of South Africa and start conducting ranger training with neighboring African countries. Additional training will force volunteer expansion, which can prove difficult in finding the right person with adequate experience and knowledge base.

1. Park Rangers (globally)- WR is looking to facilitate training with various countries throughout Africa. Wildlife rangers are some of the most undervalued frontline workers in the world. They desperately need funding, proper training, and equipment to do their jobs effectively. WR aims to bridge these gaps by providing critical skills training, life-saving medical training, education, and equipment donations. Society must support our wildlife rangers so they can safely and effectively do their jobs.
2. Environmental conservation organizations- TBD
3. Military- the WR leadership comes from a military background which has allowed them to freely promote their organization to their military network with briefs to various units. The goal is to develop a training contract with the US military and facilitate annual training for units deploying to Africa.

1. My Strategy
   1. Social media- The organization currently has a Facebook, Instagram, and LinkedIn page. My goal is to add have them create a YouTube page, where they can post videos of them training rangers, educating children in the local communities, and touring around the Kruger National Park.

1. Joint ventures and partnerships- WR will work to join the Wildlife Conservation Network, which will provide the financial resources, tools, and services they need to protect wildlife effectively. WR will work to conduct joint projects with similar NGOs such as Soldiers for Wildlife and Rhino Evolution to expand into various locations with increased funding.

1. Community Outreach- WR will conduct educational programs for local schools and work to bring environmental and conservation awareness. The goal is to partner with local organizations that conduct after-school activities that teach discipline, leadership, and teamwork in the context of conservation and outdoor education. Its important to teach the younger generation to impact society in the future.

1. Attend wildlife conservation expos and events- WR will attend World Ranger events and wildlife/ environmental conservation expos will generate more awareness of the organization.

References: Garcia, J. (n.d.). Soldiers for Wildlife. SFW Conservation. Retrieved April 9, 2023, from https://www.sfwconservation.org/our-work IRF: International Ranger Federation. IRF | International Ranger Federation. (n.d.). Retrieved April 7, 2023, from https://www.internationalrangers.org/ Rhino revolution. Rhino Revolution. (n.d.). Retrieved April 8, 2023, from http://www.rhinorevolution.org/ Wildlife conservation non-profit worldwide. Wild Response. (2023, February 28). Retrieved April 9, 2023, from https://wildresponse.org/

Attachments:

wild-response....docx