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A concept test for a new snack item yields a two top box score of 60%. To make a go/kill decision, the score should be
A concept test for a new snack item yields a "two top box" score of 60%. To make a "go/kill" decision, the score should be compared to competitors' "two top box" scores. more testing should be carried
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Intermediate Accounting
Authors: Elizabeth A. Gordon, Jana S. Raedy, Alexander J. Sannella
1st edition
978-0132162302
