Question
A confectioner sells novelty birthday cakes in Marks and Spencer (M&S) at $15 each. The marginal production cost for the confectioner is $2.50 per cake.
A confectioner sells novelty birthday cakes in Marks and Spencer (M&S) at $15 each. The marginal production cost for the confectioner is $2.50 per cake. At M&S, the cakes are priced at $down29 and the expected demand over the next two months will be normally distributed, with a mean of 8,000 and a standard deviation of 2,000. M&S places a single order with the confectioner for delivery at the beginning of the two month period. Currently, M&S discounts any unsold cakes at the end of two months down to $5, and any cakes that did not sell at full price sell at this price. A plan under discussion is for the confectioner to refund M&S $7 per cake that does not sell during the two-month period. As before, M&S will discount them to $5 and sell any that remain. Under this plan, how many cakes will M&S order? What is the expected profit for M&S? How many cakes are expected to be unsold? What is the expected profit for the confectioner? What should the confectioner do?
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