A consultant who specializes in political campaigns tests the success of three ads in convincing registered voters to support a candidate. They want to test two groups of registered voters - those who currently express weak or strong affinity to the registered party. The ads run for 30 seconds and feature issues of the campaign. 1. One ad presents the candidate's rationale for supporting issues, 2. a second ad berates the opponent of the candidate and encourages people to vote for the candidate, 3. and the third ad contrasts the two candidates' positions on issues. Registered voters (N = 42) with currently weak or strong ties are randomly assigned to view one of the three ads and then rate their likelihood (0%-100%) of voting for the candidate.

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