A consulting firm that specializes in marketing green technologies and environmental conscious products is hired to help promote the sustainability initiatives at your company, a major producer of sensors used in a variety of products $($e$.$g$.,$ robotics, medical devices, phones, etc.$).$ The marketing firm recommends that you make significant investments toward updating its marketing materials and public relations outreach. In terms of marketing materials, changes should include promoting the sensors as $$sustainably designed$$ and $$environmentally responsible$$ so the descriptions align with the company$$s focus on sustainability. The public relations campaign should include sponsoring pro$-$environmental events and making donations to local green initiatives. What should be your main concern with these recommendations?

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Whether the current budget for sustainability initiatives is sufficient to cover these recommendations.

Determining the speed and reach of the efforts $($i$.$e$.,$ how fast, and how many people will be reached$).$

Testing the marketing messages and public relations efforts with focus groups to confirm effectiveness.

The potential to lead customers to believe they are supporting a genuinely eco$-$friendly product.

That the marketing messages and sponsorships are significantly different from what competitors are doing.