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A consumer buys something that is marketed through mail order and on receipt of the goods establishes that their quality is inferior to his expectations.
A consumer buys something that is marketed through mail order and on receipt of the goods establishes that their quality is inferior to his expectations. The marketer in such a case may count on the fact that the buyer may not bother to send the item back and incur the cost of postage and insurance. This is known as
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Vulnerable audience
Subliminal messaging
Exploiting social paradigms
Online stereotyping
Post-purchase dissonance
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