A consumer is deciding which television to purchase and has identified the determinant attributes and their importance as well has his beliefs of how the three brands he's considering perform on each attribute. Use the following information to apply the different noncompensatory rules: Attribute Importance Brand A Brand B Brand C Picture quality 10 5 10 6 Low price 8 3 Warranty 4 4 8 Service 6 4 6 1. Using a compensatory approach, determine which brand this consumer should select. Brand B 2. Using a cutoff of 5, determine the brand this consumer will select if using the CONJUNCTIVE rule. Brand C 3. Using a cutoff of 9, determine the brand this consumer will select if using the DISJUNCTIVE rule. Brand B 4. Using the LEXICOGRAPHIC rule, which brand will this consumer select? Brand B 5. Using a minimum cutoff point of 5, use the ELIMINATION-BY-ASPECTS (EBA) rule to determine the brand that will be selected. Brand C