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A consumer is reading a magazine with an advertisement, but due to a loud sound he is distracted from reading the advertisement and is
A consumer is reading a magazine with an advertisement, but due to a loud sound he is distracted from reading the advertisement and is not able to grasp its key points. In the context of the communication process, this unplanned static or distortion is called: * encoding feedback noise decoding The decision to use an NBA star player to communicate the desirability of Nike basketball shoes represents the process of the communication model. * O encoding sourcing messaging acknowledging
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