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A consumer product company plans to cut prices on its products with the intent of generating more sales. Which of the following is the most

A consumer product company plans to cut prices on its products with the intent of generating more sales. Which of the following is the most likely set of consequences from this action?
a.
Lower margins, Higher EV/Sales
b.
Higher margins, Lower EV/Sales
c.
Lower margins, Lower EV/Sales
d.
Higher margins, Higher EV/Sales

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