A consumer product is bought to satisfy an individual's personal wants. Although there are several ways to classify them, the most popular approach includes these four types: convenience products, shopping products, speciality products, and unsought products.

Question:

Review the descriptions of these product types in chapter 9 on pages 158 - 160. Then, Describe a product that you have purchased in the past year that represents each type. What made them that type for you?

Types of Consumer Products	A product that you have purchased in the past year that represents each product type	Explain why the product fits into that category for you.
1. Convenience
2. Shopping
3. Specialty
4. Unsought