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A consumer products company found that 4 3 % of successful products also received favorable results from test market research, whereas 1 4 % had

A consumer products company found that 43% of successful products also received favorable results from test market research, whereas 14% had unfavorable results but nevertheless were successful. That is,P(successful product and favorable test market)=0.43 and P(successful product and unfavorable test market)=0.14. They also found that 31% of unsuccessful products had unfavorable research results, whereas 12% of them had favorable research results, that is P(unsuccessful product and unfavorable test market
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