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A consumer products company found that 4 3 % of successful products also received favorable results from test market research, whereas 1 4 % had
A consumer products company found that of successful products also received favorable results from test market research, whereas had unfavorable results but nevertheless were successful. That issuccessful product and favorable test market and successful product and unfavorable test market They also found that of unsuccessful products had unfavorable research results, whereas of them had favorable research results, that is unsuccessful product and unfavorable test market
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