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A consumer was asked to rate 20 different options, where each option had 4 characteristics, color (blue or red), weight (heavy or light)price ($1, $2,
A consumer was asked to rate 20 different options, where each option had 4 characteristics, color (blue or red), weight (heavy or light)price ($1, $2, or $3) and shape (square or round). The responses can be used to answer which of the following questions? A) all answers are correct b) how much does this consumer like a square product relative to a round product? C) how much does this consumer value a heavy product relative to a light product? D) how much does this consumer value the color red relative to blue? E) how price sensitive is consumer
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