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A corporation is in the process of introducing a novel product into the market. In this context, it is evaluating three distinct marketing strategies, identified

A corporation is in the process of introducing a novel product into the market. In this context, it is evaluating three distinct marketing strategies, identified as Strategy A, Strategy B, and Strategy C. Drawing from its historical data and experiences, the company has identified three potential market conditions (improving, stable, and worsening) that could unfold during the marketing campaign. A payoff matrix has been constructed to facilitate decision-making. This matrix quantifies the expected payoffs in thousands of dollars. Which marketing strategy should be chosen under the maximim payoff criterion?

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