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A corporation is in the process of introducing a novel product into the market. In this context, it is evaluating three distinct marketing strategies, identified
A corporation is in the process of introducing a novel product into the market. In this context, it is evaluating three distinct marketing strategies, identified as Strategy A Strategy B and Strategy C Drawing from its historical data and experiences, the company has identified three potential market conditions improving stable, and worsening that could unfold during the marketing campaign. A payoff matrix has been constructed to facilitate decisionmaking. This matrix quantifies the expected payoffs in thousands of dollars. Which marketing strategy should be chosen under the maximim payoff criterion?
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