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A critical goal of marketing is to develop long-term and satisfying relationships with customers. This can be accomplished in a number of ways but delivering

A critical goal of marketing is to develop long-term and satisfying relationships with customers. This can be accomplished in a number of ways but delivering excellent service and great value always are at the top of the list. For this discussion, please identify a company, organization or brand with which you have had a long-term and mutually beneficial relationship. How long have you been a loyal customer/viewer/subscriber/fan? What are some of the reasons that the relationship has lasted this long? Is there one thing that the company might be able to improve upon? How??

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One example of a company that is often cited for its ability to build longterm relationships with customers is Amazon Many customers have been loyal t... blur-text-image

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