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A CRM program is a tool that the company uses to track spending. To find the most desirable customers, all of the following actions take
A CRM program is a tool that the company uses to track spending. To find the most desirable customers, all of the following actions take place EXCEPT: a Marketers infer future earnings of customer segments. b Customers with the highest scores are selected for special attention. c RFM models show past customer behaviors. d ReachFrequencyMonetary Value RFM behaviors are recorded, coded, and weighted.
A CRM program is a tool that the company uses to track spending. To find the most desirable customers, all of the following actions take place EXCEPT:
a Marketers infer future earnings of customer segments.
b Customers with the highest scores are selected for special attention.
c RFM models show past customer behaviors.
d ReachFrequencyMonetary Value RFM behaviors are recorded, coded, and weighted.
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