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A CRM program is a tool that the company uses to track spending. To find the most desirable customers, all of the following actions take

A CRM program is a tool that the company uses to track spending. To find the most desirable customers, all of the following actions take place EXCEPT:
a. Marketers infer future earnings of customer segments.
b. Customers with the highest scores are selected for special attention.
c. RFM models show past customer behaviors.
d. Reach-Frequency-Monetary Value (RFM) behaviors are recorded, coded, and weighted.

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