A cupboard hardware manufacturer has developed an improved door hinge that has a "soft close" feature (i.e., when the cupboard door is closed, the door slows as the it reaches the cupboard frame and closes softly/quietly). The product development team is at the product testing stage.

What would be the objective of consumer testing for the hardware manufacturer?

1 To determine if there is a consumer preferred marketing method.

2 To determine if there are any competitors with a similar product or claim.

3 To determine if consumers perceive there is value in the new feature.

4 To determine if there is a process or a cost saving to make the improved hinge.