A customer at an electronics store who follows the lexicographic rule: a. sets a minimum mental cutoff point for various features and rejects any product that fails to meet or exceed this cutoff point across all features. b. selects the product that he or she believes performs best on the most important feature. c. selects products that may perform poorly on one attribute by compensating for the poor performance by good performance on another attribute. d. sets a very high mental cutoff point for various features and rejects any product that fails to meet or exceed this cutoff point across all features