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a. Customer dynamics arise from what 5 sources (describe each)? b. Explain the 3 approaches to manage customer dynamics c. What does the Customer Lifetime

a. Customer dynamics arise from what 5 sources (describe each)?

b. Explain the 3 approaches to manage customer dynamics

c. What does the Customer Lifetime Value (CLV) seek to measure (explain in detail)

d. Describe Customer Life-cycle and Product Life-cycle.

e. Discuss the stages of the typical Product life-cycle.

f. Explain the Lost Customer analysis

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