A customer relationship management (CRM) system. Customer information such as contact information, purchase history, and preferences should be tracked using a customer relationship management (CRM) system. This data will be utilized to determine which leads are most likely to become sales. A lead management system is used to keep track of the leads that have been generated, as well as the information about each lead, such as contact information and the date on which the lead was formed. This data would be acquired and evaluated in order to determine which leads are most likely to convert into sales and to prioritize prospecting activities