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A customer service manager at a watch company notices in its customer relationship management system that a well-known celebrity has purchased a watch from the
A customer service manager at a watch company notices in its customer relationship management system that a well-known celebrity has purchased a watch from the company. In a cross-functional team meeting between customer service, sales, marketing, and top-level management, the customer service manager shares this information. The company's CEO suggests they send the celebrity a second, complimentary watch in the hopes that they will mention the company on social media, resulting in valuable publicity. The sales manager and customer service manager agree that this is a good idea. The marketing manager feels this is a violation of the celebrity's privacy and a misuse of customer data but decides that since the CEO and other managers think it's a good idea, it would be best to just go along with them. Which of the following describes the phenomenon that occurred in this scenario? a. Group dissolution b. Group synthesis c. Group polarization d. Groupthink
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