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A customer's lifetime value is calculated by: a. Adding up all the sales to the customer plus the sales for all sales generated by referrals
A customer's lifetime value is calculated by: a. Adding up all the sales to the customer plus the sales for all sales generated by referrals from said customer b. Finding the NPV of a customers pro
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Project Management A Systems Approach to Planning Scheduling and Controlling
Authors: Harold Kerzner
11th edition
1118022270, 978-1118415856, 111841585X, 978-1118022276
