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A customer's lifetime value is calculated by: a. Summing the projected annual profitability of the customer b. Finding the NPV of a customers projected lifetime
A customer's lifetime value is calculated by: a. Summing the projected annual profitability of the customer b. Finding the NPV of a customers projected lifetime profits for the firm c. Adding up al
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Project Management The Managerial Process
Authors: Erik Larson, Clifford Gray
6th edition
1259186407, 978-0078096594, 78096596, 978-1259186400
