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A D F G H Build-Rite Construction has received some favorable publicity from guest appearances on a public TV home improve-ment program. Public TV programming

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A D F G H Build-Rite Construction has received some favorable publicity from guest appearances on a public TV home improve-ment program. Public TV programming decisions seem to be unpredictable, so Build-Rite cannot estimate the prob-ability of continued benefits from its relationship with the show Demand for home improvements next year may be either low or high OR it could remain moderate. But Build-Rite must decide now whether to hire more employees, do nothing, or develop subcontracts with other home improvement contractors. Build-Rite has developed the following payoff table: Which alternative is best, according to each of the following decision criteria? a. EMV; b. Maximax; c. Maximin; d.Minimax Minimax regret EMV: weight - 1/3 18. Benjamin Moses, chief en Demand for Home Improvement Demand for Home Improv Slow Growth Medium Growth High Growth Slow Growth| Medium Growth Hire $250,000.0 $100,000.0 $625,000.0 Hire -$250,000.0 $100,000.0 Subcontract $100,000.0 $150,000.0 $415,000.0 Subcontract $100,000.0 $150,000.0 Do nothing $50,000.0 $80,000.0 $300,000.0 Do nothing $50,000.0 $80,000.0 10 Maximax 11 Demand for Home Improv 12 Slow Growth Medium Growth 13 Hire -$250,000.0 $100,000.0 14 Subcontract $100,000.0 $150,000.0 15 Do nothing $50,000.0 $80,000.0 16 17 Maximin 18 Demand for Home Improven 19 Slow Growth Medium Growth 20 Hire -$250,000.0 $100,000.0 21 Subcontract $100,000.0 $150,000.0 22 Do nothing $50,000.0 $80,000.0 23 24 Minimax: The Data 25 Demand for Home Improvem 26 Slow Growth Medium Growth |Hi 27 Hire -$250,000.0 $100,000.0 $6 28 Subcontract $100,000.0 $150,000.0 29 Do nothing $50,000.0 $80,000.0 $3 30 31 32

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