Question
A dance studio specializing in lyrical dance establishes as its most important financial objective, in its strategic planning, to increase its client portfolio by 18%
A dance studio specializing in lyrical dance establishes as its most important financial objective, in its strategic planning, to increase its client portfolio by 18% in the first quarter of the year and to maintain active projects with 80% of its total membership, despite the seasonality of this type of business.
Its technique, which is liked by jazz and ballet lovers, is very demanding, so there is a high level of demotivation that ends in desertion of practitioners. Other dance studios have ventured into the use of ICT for the development of reinforcement and instructional tools, such as tutorials and programs to elaborate (create) and share dance figures, and offer their clients express learning options. The study observes substantive changes in their consumers, but fails to identify the characteristics of the new generations. Recent labor and tax regulations in Mexico are also a key factor in its growth plans.
1. Describe, based on the situation, each type of monitoring in the understanding that the company has successfully implemented them:
a. Technological. b. Competitive. c. Commercial. d. Environmental.
2. Indicate the role of foresight in the strategic planning of the situation presented.
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