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A danger of forecasting discussed in the text is that O in most cases, the expense of collecting the necessary data exceeds the benefit. O
A danger of forecasting discussed in the text is that O in most cases, the expense of collecting the necessary data exceeds the benefit. O forecasting's retrospective nature provides little information about the future. O managers may view uncertainty as "black and white" while ignoring important "gray areas." O it can create legal problems for the firm if regulators discover the company is making forecasts
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