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A decrease in the sales of a current project because of the launching of a new project is a sunk cost. cannibalization. an overhead expense.
A decrease in the sales of a current project because of the launching of a new project is
| a sunk cost. |
| cannibalization. |
| an overhead expense. |
| irrelevant to the investment decision. |
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A First Course in Quantitative Finance
Authors: Thomas Mazzoni
1st edition
9781108411431, 978-1108419574
