a. Define marketing channel management and what is meant by the inter-organisational context of channel management. Why is it important to view marketing channels as social systems as well as economic systems? b. One key feature of integrated marketing communications (IMC) is that the IMC process should start with the customer. Does this remain the case for your newly released high- technology product that you expect to be disruptive to the market dynamics there before your product's release? Why? Sample question 2 Many propose that e-marketing has resulted in dis-intermediation (e. the elimination of traditional intermediaries from distribution channels) providing great opportunities and sometimes disadvantages for both marketers and consumers. Discuss this proposition and those opportunities and disadvantages from the perspective of each of the marketer and the consumer. Sample question 3 Some say that to market across culture, whether in an international market or in a multi-cultural domestic market such as Australia, we must develop strategies informed by profiling that culture, whereas others argue that such profiling of culture behaviour is just wrong and that different methods must be more appropriately used. Take a position either for or against profiling culture to inform cross-cultural marketing State your position and argue, with examples, how you would either profile culture and use that information to inform strategy or explain what alternative approach you might use to inform development of your marketing strategy. O Sample question 4 Markatina Aressionne and Phalin Keller a. Define marketing channel management and what is meant by the inter-organisational context of channel management. Why is it important to view marketing channels as social systems as well as economic systems? b. One key feature of integrated marketing communications (IMC) is that the IMC process should start with the customer. Does this remain the case for your newly released high- technology product that you expect to be disruptive to the market dynamics there before your product's release? Why? Sample question 2 Many propose that e-marketing has resulted in dis-intermediation (e. the elimination of traditional intermediaries from distribution channels) providing great opportunities and sometimes disadvantages for both marketers and consumers. Discuss this proposition and those opportunities and disadvantages from the perspective of each of the marketer and the consumer. Sample question 3 Some say that to market across culture, whether in an international market or in a multi-cultural domestic market such as Australia, we must develop strategies informed by profiling that culture, whereas others argue that such profiling of culture behaviour is just wrong and that different methods must be more appropriately used. Take a position either for or against profiling culture to inform cross-cultural marketing State your position and argue, with examples, how you would either profile culture and use that information to inform strategy or explain what alternative approach you might use to inform development of your marketing strategy. O Sample question 4 Marketina Aressionne and Phalin Keller a. Define marketing channel management and what is meant by the inter-organisational context of channel management. Why is it important to view marketing channels as social systems as well as economic systems? b. One key feature of integrated marketing communications (IMC) is that the IMC process should start with the customer. Does this remain the case for your newly released high- technology product that you expect to be disruptive to the market dynamics there before your product's release? Why? Sample question 2 Many propose that e-marketing has resulted in dis-intermediation (e. the elimination of traditional intermediaries from distribution channels) providing great opportunities and sometimes disadvantages for both marketers and consumers. Discuss this proposition and those opportunities and disadvantages from the perspective of each of the marketer and the consumer. Sample question 3 Some say that to market across culture, whether in an international market or in a multi-cultural domestic market such as Australia, we must develop strategies informed by profiling that culture, whereas others argue that such profiling of culture behaviour is just wrong and that different methods must be more appropriately used. Take a position either for or against profiling culture to inform cross-cultural marketing State your position and argue, with examples, how you would either profile culture and use that information to inform strategy or explain what alternative approach you might use to inform development of your marketing strategy. O Sample question 4 Markatina Arensinne and Phalin Keller