(a) Define the following variables or constructs according to marketing research principles: (i) (ii) (iii) Brand attitudes (2.5 marks) Brand awareness (2.5 marks) Purchase intention (2.5 marks) (iv) Satisfaction (2.5 marks) (b)We have two sources of data, discuss these sources of data and there benefits to each specific research (6 marks) (c) Analyze the importance of communication findings after conducting a marketing research in an organization, (4 marks)