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(a) Define the main characteristics of GoogleAds in Google AdSense environment and discuss the how its features and functionality can deliver value in a

 (a) Define the main characteristics of GoogleAds in Google AdSense environment and discuss the how its  

(a) Define the main characteristics of GoogleAds in Google AdSense environment and discuss the how its features and functionality can deliver value in a typical cost-per-click campaign (schematics and examples welcome). [25 marks] (b) Explain and discuss four new trends relating to Digital Marketing that have appeared primarily from 2021.

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