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A department store wants to determine its advertising plan. They invited representatives from the local television station, radio station and newspaper to collect the following
A department store wants to determine its advertising plan. They invited representatives from the local television station, radio station and newspaper to collect the following information about advertisements: A TV ad costs 13000TL and reaches 23000 potential customers with following properties: CUSTOMERS Male Female Senior 5000 3000 Young 5000 10000 A newspaper ad costs 5500TL and reaches 10000 potential customers with following properties: CUSTOMERS Male Female Senior 4000 3000 Young 2000 1000 A radio ad costs 6500TL and reaches 15000 potential customers with following properties: CUSTOMERS Male Female Senior 1500 1500 4500 7500 Young They have the following advertising policy: The store should reach at least 100000 customers Number of young people reached should be at least twice as much as senior citizens Ratio of young male citizens to senior female citizens should be 3 to 2 At least 30% of the audience should be women Number of newspaper ads should not exceed 25% of the total ads purchased Money spent for radio and TV ads should exceed half of the total money spent. Write your own constraint The store wants to find out the number of TV, newspaper and radio advertisements they should use to maximize the number of people reached
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