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(a) Describe 5 major functions of channel. Illustrate them with examples. [10] b) A customer is bargaining with a dealer for a color television. The

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(a) Describe 5 major functions of channel. Illustrate them with examples. [10] b) A customer is bargaining with a dealer for a color television. The customer is asking for a price of Rs. 20,000. The dealer checks his costing of the television model. The company had billed the item to him at Rs. 22000 and had offered a cash rebate of 2%. The compary had also announced a target-linked scheme of Rs. 1000 per television. The dealer was confident he would meet that target. (i) Calculate the Retailer's Landed Cost. (ii) The retailer refused to accept the customer proposed price which led to another round of bargaining. The deal was closed when the customer offered to exchange his functioning old TV and sought an additional discount of Rs. 2000 for the same. The retailer's employees visited the customer and estimated that the old TV would fetch a price of Rs. 5000 in the market. Calculate the profit/loss the retaller made in this bargain. [3]

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