(a) Describe how you might come up with a cost innovation by industrializing the Tree-care services. Your plan should involve simplifying it (and perhaps focusing on only one specific part of the whole service), standardizing it, and making maximal use of automation.

(b) Outline a plan for the Tree-care service business development of the cost innovation you describe in Part (a). In your plan, specify the strategic prominence of price and describe some of the implications of that role of price for the pricing activities involved in managing this product.